Royal Enfield – A Revving Revival

Glyn Atwal and Douglas Bryson
Additional contact information
Douglas Bryson: ESC [Rennes] - ESC Rennes School of Business

Post-Print from HAL

Abstract: Case study - This case outlines the history of the motorcycle manufacturer Royal Enfield and details of its turnaround strategy. It highlights the potential of transforming a legendary Indian brand into a happening global brand.

Keywords: International market expansion; International marketing; Global marketing; India; Marketing strategy (search for similar items in EconPapers)
Date: 2018-11-21
References: Add references at CitEc
Citations:

Published in 2018, 5 p

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02015941

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().