Starbuck’s – A Storm in a Coffee Cup

Glyn Atwal and Douglas Bryson
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Douglas Bryson: ESC [Rennes] - ESC Rennes School of Business

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Abstract: Starbucks, which is rated as one of the world's most trusted and respected brands, suffered a huge setback when two 23-year-old African-American entrepreneurs were arrested in a Philadelphia Starbucks on suspicion of trespassing. The case documents the unraveling of events and turmoil which engulfed the company.

Keywords: Ethics & social responsibility; Crisis management and communication; Anti-consumption (search for similar items in EconPapers)
Date: 2018-11-21
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Published in 2018, 4 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02016316

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