Sotheby's - Bidding on a Digital Future

Glyn Atwal and Douglas Bryson
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Douglas Bryson: ESC [Rennes] - ESC Rennes School of Business

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Abstract: This case outlines Sotheby's approach to selling art online. The traditional auction house is developing its online platform through a number of initiatives as the global market for online art continues to grow.

Keywords: Luxury marketing; e-Commerce; Digital multi-channel (search for similar items in EconPapers)
Date: 2018-11-21
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Published in 2018

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02017950

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