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Raphaëlle Pandraud
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Raphaëlle Pandraud: HEC Paris - Ecole des Hautes Etudes Commerciales

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Date: 2001-12-01
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Published in Recherche et Applications en Marketing (French Edition), 2001, 16 (4), pp.97-104. ⟨10.1177/076737010101600406⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02019198

DOI: 10.1177/076737010101600406

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