Role of brands when children share snacks

Valérie Hemar-Nicolas (), M. Gollety (), Pascale Ezan () and Coralie Damay ()
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Valérie Hemar-Nicolas: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11
M. Gollety: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Date: 2015
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Published in Fetscherin, M.; Heilmann, T. Consumer Brand Relationships : Meaning, Measuring, Managing, Palgrave Macmillan, pp.123-145, 2015, ISBN : 978-1-137-42712-0

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02020246

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