La métrique perceptuelle des consommateurs

Brigitte Guion-de Faultrier
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Brigitte Guion-de Faultrier: UR - Université de La Réunion

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Date: 2002-09-01
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Published in Recherche et Applications en Marketing (French Edition), 2002, pp.101-107. ⟨10.1177/076737010201700307⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02020619

DOI: 10.1177/076737010201700307

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