BIBLIOGRAPHIE: Advertising and the mind of the consumer — What works, what doesn't and why

Marie-Laure Gavard-Perret ()
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Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2002-12-01
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Published in Recherche et Applications en Marketing (French Edition), 2002, 17 (4), pp.99-100. ⟨10.1177/076737010201700407⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02020649

DOI: 10.1177/076737010201700407

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