Consommation d’énergie et théorie des pratiques: vers des pistes d’action pour la transition énergétique

Patricia Roques () and Dominique Roux ()
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Patricia Roques: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur
Dominique Roux: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: In a context in which energy reduction is encouraged, what are levers for action on individuals' consumption patterns beyond values associated to the mastering of their energy use? On the basis of a qualitative study carried out with 40 informants from the same rehabilitated rental complex, this research first proposes a theorization of energy practices. After having presented and discussed the practice-theory framework still new in the marketing field, we propose a typology of profiles. These incorporate the know-how, routines and meanings associated with a set of energy-consuming activities, but also the system of equipment incorporated in housing and the incentives/prescriptions that accompanied the program of energy rehabilitation. The results enrich behavioral approaches by taking into account individuals' socio-technical environment and provide a series of useful recommendations to social landlords as well as public and commercial organizations involved in these issues.

Keywords: energy consumption; practice theory; energy efficiency; sobriety; energy rehabilitation of social housing.; Consommation d’énergie; théorie des pratiques; efficacité énergétique; sobriété; réhabilitation thermique de l’habitat social (search for similar items in EconPapers)
Date: 2018
Note: View the original document on HAL open archive server: https://hal.science/hal-02022162
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Published in Décisions Marketing, 2018, 90 (2), pp.35-54. ⟨10.7193/DM.090.35.54⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02022162

DOI: 10.7193/DM.090.35.54

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