Regimes of Critique and Conflicts of “Worlds”: A Conventionalist Approach to Loyalty Programs

Mariem El Euch Maalej and Dominique Roux ()
Additional contact information
Dominique Roux: PESOR - UP11 - Université Paris-Sud - Paris 11

Post-Print from HAL

Date: 2012-12
References: Add references at CitEc
Citations:

Published in Recherche et Applications en Marketing (English Edition), 2012, 27 (4), pp.59-93

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02022207

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().