Repertoires de critiques et conflits des mondes: une approche conventionnaliste des programmes de fidelisation

M. El Euch Maalej and Dominique Roux ()
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Dominique Roux: PESOR - UP11 - Université Paris-Sud - Paris 11

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Date: 2012-12-01
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Published in Recherche et Applications en Marketing (French Edition), 2012, 27 (4), pp.59-94

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