Une étude exploratoire des inférences de contrôle du consommateur face à l'atmosphère du point de vente

Renaud Lunardo, Camille Saintives and Dominique Roux ()
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Renaud Lunardo: Kedge Business School [Talence]
Dominique Roux: PESOR - UP11 - Université Paris-Sud - Paris 11

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Date: 2012
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Published in Revue management & avenir, 2012, 55 (5), pp.58

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02022211

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