Socially Responsible Consumption: Towards Modeling the Children's Socialization Process

Céline Hay () and Joël Bree ()
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Céline Hay: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Joël Bree: ESSCA Research Lab - ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School, NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: Among the studies on socially responsible consumption, little attention has been paid to the child as a relevant target. This research falls in line with the willingness of the state actions that attempt to understand and modify non-responsible behavior in adults. By considering the interest of socialization from an early age, this research aims to understand the process of socialization of the child to socially responsible consumption via the biographical method of life stories. The first results presented here are based on the introductory comparative analyzes of 13 socially responsible consumers. From the life histories of these young consumers between the ages of 27 and 39, we aim to propose a model of the children's socialization process and on the other hand to identify the key moments and factors determining their individual path to the adoption of such consumption behavior. Specifically, this study seeks to highlight the mechanisms implemented throughout this socialization process to reconcile skills and knowledge they gained during childhood with the environment in which they operate.

Keywords: Socially Responsible Consumption; Socialization; Children; life story; the course of life (search for similar items in EconPapers)
Date: 2018-01-18
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Published in 17th International Marketing Trends Conference, Jan 2018, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02022274

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