La résistance du client, du consommateur et de l’usager

Dominique Roux ()
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Dominique Roux: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11

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Date: 2014
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Published in Encyclopédie de la Stratégie, Vuibert, pp.1029-1046, 2014, 978-2-311-40021-2

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