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Jérôme Baray ()
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Jérôme Baray: UR - Université de Rennes

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Date: 2003-09-01
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Published in Recherche et Applications en Marketing (French Edition), 2003, 18 (3), pp.105-107. ⟨10.1177/076737010301800307⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02022764

DOI: 10.1177/076737010301800307

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