BIBLIOGRAPHIE: La relation client - Fidélité, fidélisation, produits fidélisants, Le management de la valeur client — Comment optimiser la rentabilité de vos investissements en relation client

Delphine Manceau
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Delphine Manceau: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris

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Date: 2004-03-01
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Published in Recherche et Applications en Marketing (French Edition), 2004, 19 (1), pp.108-110. ⟨10.1177/076737010401900108⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02022987

DOI: 10.1177/076737010401900108

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