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Stéphane Mallet ()
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Stéphane Mallet: UP1 - Université Paris 1 Panthéon-Sorbonne

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Date: 2004-12-01
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Published in Recherche et Applications en Marketing (French Edition), 2004, 19 (4), pp.113-120. ⟨10.1177/076737010401900403⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02023491

DOI: 10.1177/076737010401900403

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