What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding

Eline Jongmans (), Maud Dampérat (), Florence Jeannot, Ping Lei and Alain Jolibert
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Eline Jongmans: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Maud Dampérat: IAE ST-E - Institut d'Administration des Entreprises de Saint Etienne - UJM - Université Jean Monnet - Saint-Étienne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Florence Jeannot: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Alain Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2019
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Citations: View citations in EconPapers (5)

Published in Journal of Marketing Management, 2019, 35 (3-4), pp.338-363. ⟨10.1080/0267257X.2018.1552181⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02023496

DOI: 10.1080/0267257X.2018.1552181

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