L’économie sociale à la rencontre du marché: l’expansion des mutuelles de santé dans les services à la personne

Jean-Paul Domin () and Florence Gallois ()
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Jean-Paul Domin: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Florence Gallois: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: This work looks at the evolution of the mutual health insurance business from an industrial economics perspective. In a saturated market, service providers search for a competitive advantage, in particular by developing the management of customer relations. The growth of ancillary services (childcare, tutoring, etc.) can be incorporated in this strategy. By investing in new sources of profitability like home help services, mutuals are moving beyond supplementary health insurance and preparing for the future in an increasingly competitive sector.

Date: 2015
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Published in Revue Internationale de l'Economie Sociale, 2015, 338, pp.86-100. ⟨10.7202/1033875ar⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02025902

DOI: 10.7202/1033875ar

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