An Exploratory Empirical Analysis of the New Packaging Targeting Children? Towards a Characterization of the Toy-Packaging

Manel Mzoughi and Joël Bree ()
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Manel Mzoughi: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Joël Bree: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2014-11-05
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Published in 4th Interreg Conference. Global Culture and Creativity: From Design to Innovation and Enterprise?, Nov 2014, Winchester, United Kingdom

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