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Customer-Based Online Reputation: a Preliminary Approach

Youness Chebli () and Pierre Valette-Florence ()
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Youness Chebli: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2015-11-04
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Published in 53rd Annual SMA Conference. Real Time Marketing, Society for Marketing Advances, Nov 2015, San Antonio, United States

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