Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Ashlee Humphreys, Damien Chaney () and Karim Ben Slimane ()
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Ashlee Humphreys: Northwestern University [Evanston]
Damien Chaney: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne, REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Karim Ben Slimane: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Date: 2017-09
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Published in Thunderbird International Business Review, 2017, 59 (5), pp.613-622. ⟨10.1002/tie.21847⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02047963

DOI: 10.1002/tie.21847

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