Marketing to the (new) generations: summary and perspectives

Damien Chaney (), Mourad Touzani and Karim Ben Slimane ()
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Damien Chaney: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne, REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Mourad Touzani: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School

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Date: 2017-03-24
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Published in Journal of Strategic Marketing, 2017, 25 (3), pp.179-189. ⟨10.1080/0965254X.2017.1291173⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02047966

DOI: 10.1080/0965254X.2017.1291173

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