An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality

Gaëlle Pantin-Sohier (), Alain Decrop () and Joël Bree ()
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Gaëlle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Alain Decrop: UNamur - Université de Namur [Namur]
Joël Bree: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Date: 2005-08-01
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Published in Innovative Marketing , 2005, 1 (1), pp.69-80

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02048397

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