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Managing risk in the digital business model in creative industries: the cases of Video games and Transmedia

Guy Parmentier () and Romain Gandia ()
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Guy Parmentier: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Romain Gandia: INSEEC - INSEEC Alpes-Savoie - INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics

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Date: 2017
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Published in 33nd EGOS Colloquium, 2017, Copenhagen, Denmark

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