When Someone’s Gain is Someone Else’s loss: Evidences through Individual Oppositional Loyalty

Amina Djedidi ()
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Amina Djedidi: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2019-02-22
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Published in American Marketing Association Winter Academic Conference, American Marketing Association, Feb 2019, Austin, Texas, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02049448

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