Coopetition at Work: how firms shaped the airline industry

Wojciech Czakon and Leo Dana
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Wojciech Czakon: University of Economics in Katowice

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Abstract: The literature on coopetition has made a substantial progress in identifying its attributes and outcomes. However, published work has much less to say about the emergence of this strategy. We develop a view on coopetition adoption at industry level, focused on exogenous factors, and seen from an evolutionary perspective. Our longitudinal study of the airline industry development reveals that coopetition is a way of operating, aimed at shaping relationships between value network members. Empirical data suggest that cooperative moves of key players are meant at a more efficient value creation. Yet, those moves involve also intra- and internetwork competition. Industry rules reshaping is followed by competition for the value created, which in turn generates a re-framing of the market game. Rapid imitation suggests that competitors need to react and also adopt coopetitive behaviours.

Keywords: Coopetition; evolution; industry; strategy; imitation (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (3)

Published in Journal of Social Management - Revue Européenne des Sciences Sociales et du management, 2013, 11 (20), pp.32-61

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02050281

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