Does Coopetition Strategy Improve Market Performance? An Empirical Study in Mobile Phone Industry

Frédéric Le Roy () and Famara Hyacinthe Sanou
Additional contact information
Frédéric Le Roy: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

Post-Print from HAL

Abstract: A central question about coopetition is its impact on performance. Past researches on this question obtained mixed results. No past researches have attempted to evaluate the impact of coopetitive strategies on performance compared with other strategies vis-à-vis competitors: aggressive, cooperative or coexistence strategies. In addition, there have been few studies that attempt to establish a relationship between coopetitive strategy and market performance. In order to fill these gaps, this research studies the impact of coopetitive strategy on market performance, compared to the impact of aggressive, cooperative and coexistence strategies. An empirical study is conducted in the mobile telephony industry. The method is a structured content analysis that identifies the strategic movements of mobile operators from different countries and geographical regions. The results show, first, that only three strategies may be identified in the industry: aggressive, cooperative and coopetitive. The results show, second, that the market performance depends on the strategy adopted toward competitors. A coopetition strategy seems to perform better than either an aggressive or a cooperative strategy. An aggressive strategy is more effective than a cooperative strategy.

Keywords: Mobile phone; Mobile network market; Cooperation (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (11)

Published in Journal of Economics and Management, 2014, 17, pp.64-92

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02050858

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().