Les formes alternatives de communication en marketing

Marie-Laure Gavard-Perret ()
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Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2007-09-01
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Published in Recherche et Applications en Marketing (French Edition), 2007, 22 (3), pp.1-4. ⟨10.1177/076737010702200301⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02051285

DOI: 10.1177/076737010702200301

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