Performing Arts and websites: being online to construct participation

Spectacle vivant et internet: Exister en ligne pour accroître la fréquentation en salle

Florence Euzéby () and Carole Martinez ()
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Florence Euzéby: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Carole Martinez: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: Internet as an opportunity to help performing arts' theaters to construct their publics is questioned here. The analysis of 12 individual interviews, realized with theaters' managers, and the observation of 113 theaters' websites highlight the requirement to develop this tool. Websites appeared under-used by theaters whereas the increased importance of websites to communicate with their publics is recognized by managers. Few recommendations to better use this tool are also mentioned.

Keywords: arts management; internet; performing arts; ability and occasion; motivation; Fréquentation; marketing culturel (search for similar items in EconPapers)
Date: 2012-06
Note: View the original document on HAL open archive server: https://hal.science/hal-02052078v1
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Published in Décisions Marketing, 2012

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