The Impact of Children’s Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand

Christian Derbaix and Joël Bree ()
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Christian Derbaix: LACC - Laboratoire d 'Analyse du Comportement du Consommateur - FUCAM - Facultés Universitaires Catholiques de Mons
Joël Bree: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Date: 2001-06-14
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Published in International Seminar on Children’s Socialization as Consumers and their Perception of Advertising, Jun 2001, Copenhague, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02052235

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