ANALYSE DES RESEAUX SOCIAUX ET COMMUNAUTES EN LIGNE: QUELLES APPLICATIONS EN MARKETING ?

Maria Mercanti-Guérin ()
Additional contact information
Maria Mercanti-Guérin: DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

Post-Print from HAL

Date: 2010
Note: View the original document on HAL open archive server: https://hal.science/hal-02054414v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Revue management & avenir, 2010, 32 (2), pp.132. ⟨10.3917/mav.032.0132⟩

Downloads: (external link)
https://hal.science/hal-02054414v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02054414

DOI: 10.3917/mav.032.0132

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().