Facebook, un nouvel outil de campagne: Analyse des réseaux sociaux et marketing politique

Maria Mercanti-Guérin ()
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Maria Mercanti-Guérin: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2010
Note: View the original document on HAL open archive server: https://hal.science/hal-02054422v1
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Published in La Revue des Sciences de Gestion, 2010, 242 (2), pp.17

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