Toward a better understanding of eating-behaviour through the concept of Perception of Nutritional Risk

Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nutritionnel

Marie-Eve Laporte (), Géraldine Michel () and Sophie Rieunier ()
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Géraldine Michel: IAE Paris - Sorbonne Business School
Sophie Rieunier: GREGOR - Groupe de Recherche en Gestion des Organisations - UP1 - Université Paris 1 Panthéon-Sorbonne - IAE Paris - Sorbonne Business School

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Abstract: The general public's nutritional behaviour is a priority of public-health authorities. Associated diseases are the prime cause of mortality worldwide. For reasons of public health, a better understanding of the consumer Perception of Nutritional Risk (PNR) is essential, since this, according to the protection motivation theory, influences behavioural intention (Maddux and Rogers, 1983; Rogers, 1975). Following a review of the literature and qualitative research, the present article endeavours to clarify the concept of PNR, explore potential explanatory or moderating factors, and identify leads for future research. We show that PNR depends not solely on the product characteristics (role of perceived naturalness), but also the consumption situation (role of commensality) and purchasing conditions (role of hyperchoice).

Keywords: alimentation; allégations nutritionnelles; commensalité; comportement du consommateur; hyperchoix; naturalité; risque nutrititionnel (search for similar items in EconPapers)
Date: 2015-01
Note: View the original document on HAL open archive server: https://hal.science/hal-02054434
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Published in Recherche et Applications en Marketing (French Edition), 2015, 30 (1), pp.81-117. ⟨10.1177/0767370114550443⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02054434

DOI: 10.1177/0767370114550443

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