Persuader l'internaute en exposant volontairement sa vie privée Le cas des blogueuses de mode

Christel de Lassus () and Maria Mercanti-Guérin ()
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Christel de Lassus: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Maria Mercanti-Guérin: CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Keywords: routes de persuasion; confiance; blog; vie privée; exposition perçue de la vie privée (search for similar items in EconPapers)
Date: 2014-12
Note: View the original document on HAL open archive server: https://hal.science/hal-02054888v1
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Published in Revue Française du Marketing, 2014, 50, pp.7-26

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