Influence des réseaux sociaux sur l'attitude à l'égard de la marque universitaire

Maria Mercanti-Guérin ()
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Maria Mercanti-Guérin: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Date: 2014
Note: View the original document on HAL open archive server: https://hal.science/hal-02054898
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Published in RIMS : la revue internationale de management strategique, 2014

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