La netnographie: outil de prospective des métiers, une application aux nouveaux métiers du Web

Maria Mercanti-Guérin ()
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Maria Mercanti-Guérin: DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Date: 2009
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Published in Revue management & avenir, 2009, 25 (5), pp.386. ⟨10.3917/mav.025.0386⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02055031

DOI: 10.3917/mav.025.0386

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