Du paradigme dichotomique de l’expérience d’achat au paradigme ubiquitaire

Olivier Badot and Jean-François Lemoine ()
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Olivier Badot: ESCP Europe - Ecole Supérieure de Commerce de Paris, IAE Caen - Institut d'Administration des Entreprises - Caen - UNICAEN - Université de Caen Normandie - NU - Normandie Université
Jean-François Lemoine: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, UP1 - Université Paris 1 Panthéon-Sorbonne, ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School

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Date: 2013-09-01
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Published in Recherche et Applications en Marketing (French Edition), 2013, 28 (3), pp.3-13. ⟨10.1177/0767370113499286⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02055393

DOI: 10.1177/0767370113499286

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