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Philippe Robert-Demontrond ()
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Date: 2014-01-06
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Published in Recherche et Applications en Marketing (French Edition), 2014, 29 (1), pp.136-138. ⟨10.1177/0767370113513106⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02055474

DOI: 10.1177/0767370113513106

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