De l'attitude implicite et de sa mesure: fondements et pratiques en comportement du consommateur

Claire-Lise Ackermann () and Jean-Pierre Mathieu
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Claire-Lise Ackermann: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business

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Abstract: L'attitude implicite influence automatiquement nos jugements sans que nous en ayons conscience. Cet article se propose de présenter le concept d'attitude implicite et son principal outil de mesure, le Test d'Association Implicite, ainsi que leur intérêt pour l'étude des comportements de consommation.

Keywords: Amorçage évaluatif; attitude; cognition implicite; modèles d’attitude; test d’association implicite (search for similar items in EconPapers)
Date: 2015-02-23
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Citations: View citations in EconPapers (4)

Published in Recherche et Applications en Marketing (French Edition), 2015, 30 (2), pp.58-81. ⟨10.1177/0767370114565074⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02055685

DOI: 10.1177/0767370114565074

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