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Contributions aux stratégies du marketing social

Adilson Borges and Jean-Charles Chebat
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Adilson Borges: NEOMA - Neoma Business School

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Date: 2015-05-26
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Published in Recherche et Applications en Marketing (French Edition), 2015, 30 (3), pp.3-6. ⟨10.1177/0767370115575962⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02055702

DOI: 10.1177/0767370115575962

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