Le besoin de drame: validation d'échelle en France et au Portugal

Cindy Caldara () and Bruno Emanuel Morgado Ferreira
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Cindy Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Bruno Emanuel Morgado Ferreira: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne

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Keywords: Need For Drama; interculturel; transposition d’échelle; analyse en composantes principales; analyse factorielle confirmatoire (search for similar items in EconPapers)
Date: 2018-05-16
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Published in Congrès de l'Association Française de Marketing, May 2018, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02055881

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