Terroir and its evocation; what a wine terroir of origin evokes? An exploratory qualitative study of the meanings of wine consumption

Julien Couder () and Pierre Valette-Florence ()
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Julien Couder: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Keywords: Territory of origin; regional products; wine (search for similar items in EconPapers)
Date: 2019-05-29
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Published in Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02056145

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