Le rôle modérateur du manque perçu d’équipements sur les comportements écologiques

Jean-Luc Giannelloni () and Elisabeth Robinot ()
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Jean-Luc Giannelloni: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Elisabeth Robinot: ESG-UQAM - UQAM - Université du Québec à Montréal = University of Québec in Montréal

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Date: 2014-05-14
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Published in 30ème Congrès de l'Association Française du Marketing (AFM), May 2014, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02056491

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