La communication préventive en santé: les apports de la théorie de l'auto-détermination (TAD)

Houda Sassi and Agnès Helme-Guizon ()
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Houda Sassi: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Agnès Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2018-05-16
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Published in XXIVème Congrès de l'Association Française du Marketing (AFM), May 2018, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02056602

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