The power of digital nudge: moving towards public transportation and debunking false beliefs. A conceptual framework: Structured abstract

Agnès Helme-Guizon () and Aditya Kumar Purohit
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Agnès Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Aditya Kumar Purohit: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Keywords: mobile app; feedback; nudge; processing fluency; online social support; carbon footprint; soft transportation (search for similar items in EconPapers)
Date: 2019-07
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Published in AMS World Marketing Congress, Jul 2019, Edimbourg, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02056807

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