The life satisfaction process: The role of consumption centrality in life

Stephan Grzeskowiak, Marie-Christine Lichtlé (), V. Plichon () and Joseph Sirgy
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Stephan Grzeskowiak: Pôle de Recherche - Rouen Business School - Rouen Business School
Marie-Christine Lichtlé: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
V. Plichon: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Joseph Sirgy: Virginia Polytechnic Institute and State University [Blacksburg]

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Abstract: This article analyzes the life satisfaction process by integrating the concept of consumption centrality in life. After studying the link between consumption centrality and life satisfaction, we will focus on the two antecedentsof consumption centrality. Two large-scale studies validate the effect of consumption centrality on life satisfaction. This relation is moderated by customer satisfaction. Moreover, consumer self-congruity with the service experience and consumer lifestyle-congruitywith the service experienceare found tohave an impact on consumption centrality concept.

Keywords: life-satisfaction; quality-of-life; subjective well-being; lifestyle congruity; self- congruity (search for similar items in EconPapers)
Date: 2015-05-20
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Published in 31ème Congrès de l’Association Française du Marketing - AFM 2015, May 2015, Marrakech, Morocco

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02057342

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