Who is the person in need? Combining message framing and social distance to promote pro-social health behaviors

Florence Jeannot, Justine Estarague () and Laurie Balbo
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Florence Jeannot: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics, CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Justine Estarague: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Laurie Balbo: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Date: 2015-10-01
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Published in 46th Association for Consumer Research Conference - ACR 2015, Oct 2015, New Orleans, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02057560

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