How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence

Jessica Braojos, Jose Benitez and Javier Llorens
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Jose Benitez: ESC [Rennes] - ESC Rennes School of Business

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Abstract: We theorized that the development of two contemporary social commerce-IT capabilities (social media and e-commerce) enables firms to engage online customers to improve their firm performance. We tested this theory by employing a secondary dataset on a sample of U.S. firms. The empirical analysis supported our theory in both examining the effects of social media and e-commerce as two individual capabilities and as two complementary capabilities. This study provides a unique organizational theory and empirical evidence on how social commerce-IT capabilities influence firm performance through the online engagement of customers.

Keywords: Social commerce-IT capabilities; Online customer engagement; Firm performance; Business value of IT (search for similar items in EconPapers)
Date: 2019-03
Note: View the original document on HAL open archive server: https://rennes-sb.hal.science/hal-02057780
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Citations: View citations in EconPapers (23)

Published in Information and Management, 2019, 56 (2), pp.155-171. ⟨10.1016/j.im.2018.04.006⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02057780

DOI: 10.1016/j.im.2018.04.006

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