Une vision « managériale » des rapports de l’entreprise et de la société

Christian Le Bas () and Sylvaine Mercuri Chapuis ()
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Christian Le Bas: UCLy - UCLy (Lyon Catholic University)
Sylvaine Mercuri Chapuis: UCLy - UCLy (Lyon Catholic University)

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Abstract: Strategic CSR sets up a new concept in the field of CSR. It is different from philanthropic and defensive CSR. We show it is useful for a better understanding of social issues and the consequences of the context of globalization on firm behaviour. Its main challenges are technological innovation and Shared value.

Keywords: Corporate Social Responsibility; Strategic CSR (RSS); types of CSR; responsible behaviour; technological innovation; Shared value; Responsabilité sociale des entreprises (RSE); Responsabilité sociale stratégique (RSS); types de RSE; comportements responsables; innovation technologique (search for similar items in EconPapers)
Date: 2018-08-22
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Published in Entreprise & société, 2018, Entreprise & Société 2018 – 1, n° 3. varia, 1 (3), pp.97-118. ⟨10.15122/isbn.978-2-406-08427-3.p.0097⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02058135

DOI: 10.15122/isbn.978-2-406-08427-3.p.0097

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