Using crowdsourcing to increase new product’s market value and positive comments for both the crowd involved and customers

Nadine Escoffier, Nadine Tournois and Bill Mckelvey
Additional contact information
Nadine Escoffier: UCLA Anderson School of Management
Nadine Tournois: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Bill Mckelvey: UCLA Anderson School of Management

Post-Print from HAL

Date: 2018-04
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in International Journal of Innovation Management, 2018, 22 (2), pp.29. ⟨10.1142/S1363919618500330⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02059888

DOI: 10.1142/S1363919618500330

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().